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Startup Marketing Frameworks and Insights

After 12+ years working at big brands (Accenture, Groupon, Blistex) and heading up marketing at two Series A venture-backed startups, I’m sharing the marketing frameworks, insights and resources that have shaped my marketing journey.

7 Steps To Systematically Test New Marketing Channels

7 Steps To Systematically Test New Marketing Channels
Let’s face it: marketing is NOT easy. But it IS possible to do the right things in order to accomplish your business goals. So, how do you test marketing channels and create a solid marketing plan? Having worked at high-growth startups, as well as wi... More

Modern Digital Content Strategy For Startups

modern digital content strategy for startu
When I sat down to write this playbook, I’ll admit I was extremely overwhelmed. Why?Well, content touches everything. Content IS everything when it comes to marketing.For this playbook, where do I even begin?There is so much to say about con... More

6 Steps To Build Personas Like a Boss

Voice of the customer research to build personas like a boss
Steve Jobs once said:“Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.”So I have a couple of questions.When’s the last time you conducted voice of the custome... More
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